Millions of dollars are spent on Super Bowl advertising. However, odds are good you can’t remember last year’s best ads. And really, other than the very best (or often worst) ads, many ads just get lost in the night.
However, by spending practically nothing, and just using some creativity, Oreo had the best ad of the night. The trick is not to spend a ton, but to capture the energy of the moment. Their twitter account posted this during the blackout, and was re-tweeted about 10,000 times when I was writing this halfway through the 3rd quarter. Thats smarter advertising.