Category Archives: Technology

Windows 8 And The Consumerization of PCs

Windows is going to go through another refresh later this year. Windows 8 will bring the “Metro” interface that Microsoft has used on their Windows Phone OS (which I really liked using) and lately their Xbox to the PC. Some have decried this as a mistake. Largely, this is the same reaction that happens whenever a change happens on Facebook, or anything else in life – we react negatively to the unfamiliar, even if it is better. I’m going to examine why I believe this is the right move for Microsoft.
Windows 8 [Metro-Design]

The PC market has gone from completely nerd dominated to widely adopted by the mainstream. No longer something the common person feels intimidated to use, computers are how many of us get our news, entertainment and communicate. As such, more and more of what is done on a computer is not what is traditionally “computing” but more like using an appliance or consumer device: browsing the web, playing music, etc.

As this change happened, the focus of the market for computers has shifted from businesses and their IT departments to consumers. More and more attention is paid to enticing the home user to purchase a new piece of hardware or software. This is a problem for Microsoft because their strength has always been enterprise customers – from their Office software to how their Windows software could interface with all kinds of interchangeable hardware.

Steve Jobs has been quoted as saying that while some people need trucks, most of us can get by with just a car. Sure, some people need to haul lumber or tow something – the real world equivalent of photoshop or programming but most of us only need a “computing device” in a limited capacity, to consume. Browsing the web, listening to music, etc. We are just driving around. Apple realizes this and thinks that most users can get by with an iPad instead of a full fledged Mac computer.

Microsoft lost a lot of home consumers to Apple when people made the switch for the easier to use systems that Apple makes. Microsoft realizes this, and is now in the process of making its PC software more consumer friendly. Bigger brighter icons, touch friendly interface hiding all the ugliness. Plus, their new Windows 8 operating system will be able to be used on both Tablets and PCs, avoiding the issue of developers having to develop a tablet app and a desktop app – like they have to with iOS and Mac OS.

But what about those truck drivers who actually need to use a Windows device to do something? Well, Microsoft is handling this much better than they did in the past. Instead of forking their systems for Home and Business users (like they did with 95 and NT), they treat the Metro Interface as a “skin” on top of traditional Windows. You can exit out of Metro and get to the desktop if you need a more familiar Windows look and feel. This is similar to how Windows users could always get to the DOS terminal or Mac users can pull up a Unix Command Line. So, they avoid alienating users who wouldn’t upgrade for fear of not liking the new system and being stuck.

photo credit: gynti_46 via photopin cc

What Needs To Be Fixed in Windows Phone

I had the chance to try out Windows Phone a few weeks ago. I came away very pleasantly surprised. It is elegant and simple without feeling like it is lacking any features. In fact, many features that require apps on other platforms are built into the OS on Windows Phone. This leads to a nice speed advantage at certain tasks, namely social sharing features.

However, there is one feature that kept me from making the switch (reverse switch?) from Apple to Microsoft. Notifications are terrible on Windows Phone. Notifications happen in two ways. First, is through the Live Tiles that are the face of Windows Phone. The home screen on Windows Phone is a series of squares and rectangles that you get to customize. Kind of like Widgets on Android,they can show updated information like weather or mail notifications. Some apps, will show updates on the tile. One could imagine a Twitter app that shows a number for new @ replies or DMs. The second type of notification is a bar that comes down from the top, in an identical manner to iOS if something happens. For example, if someone posts on your Facebook wall a pop down appears for about 10 seconds saying “Joe Smith posted on your Wall”. You could click this banner and get taken to the post in the Facebook App.

The problem is that Windows Phone doesn’t store old notifications. In iOS, if you miss that banner, you can just pull down from the top and see a list of your missed notifications. You cannot do this in Windows Phone. If you miss a notification, it simply disappears into the ether! Did you win that item you were bidding on in eBay? Did you get pinged about a new job on LinkedIn? Hope you open the app in the near future bc if you miss the notification you have no idea.

I suppose Microsoft’s solution is that you add a Live Tile and get the tile to update you next time you look at your phone. But if I think about all the things that notify me on my iPhone – news apps, Facebook, Twitter, Foursquare, Skype, eBay, ESPN – I don’t want ALL of these tiles to be on the Home Screen. It kind of defeats the purpose.

Even the original iPhone system of notifications, where you got a pop up that you had to act on – dismiss/ok/open/whatever – at least notified you that something was going on. That should be the chief concern of a notification system in an OS. I have it set to notify me because I want to see this when something happens the next time I look at my phone. Windows Phone flat out fails at this. It is the most glaring example of what separates the otherwise fantastic OS from its competition.

What Needs To Be Fixed In iOS

I’m a big fan of Apple’s mobile operating system. I think largely it is successful because of its ease of use and visual polish. There are some features which is is missing that other competitors have, but I think the platform allows these to be easily implemented by third parties, so it tends to not be a big fault.

However, there is one area where iOS is severely behind the competition and it should be addressed in the next update.

Apple needs to revamp it’s Maps app.

The Maps app has gone largely unchanged since the phone launched. When the iPhone debuted, Android was not out yet, and Google was the obvious partner with their superior Maps product. However, since Android has become Apple’s chief competitor in the mobile space, one can’t help but feel the Maps app on iOS has been neglected as a result.

Above all, Apple needs a turn by turn voice guided navigation feature. Google’s phone has done this since Android 2.0. Windows Phone now has a turn by turn function built into it’s Bing Maps app. This is a major differential selling point for these other phones. See Samsung’s latest ad – a campaign I tend to snicker at as smelling of jealousy but on this point I think they are spot on.

Note how they mention “it just comes with it” as opposed to Apple where you have to buy an app for another $40 on top of your new phone.

Second, Google’s maps on their Android platform has added features that make Apple look silly by comparison, such as indoor maps of airports and malls. (Again, Windows Phone does this too, something that really should make Apple ashamed considering how young WinPhone is)

Worse, Apple’s lacking of updating their maps shows how reliant they are on Google. Google has little incentive to update a competitor’s maps app, it would take away a great selling point.

Therefore, Apple needs to come out with their own Maps app. There are hints they might be working on this. They acquired a 3D mapping software company. There was a small controversy when it was discovered your iPhone was keeping track of your location – and theories Apple might be collecting this data for mapping purposes.

Hopefully this is the big new feature of iOS 6. Apple needs to stay innovative in the face of a (potentially negative) constantly updating Android platform. This is the weakest part of the iOS platform currently.

 

Emoticons in iOS

One of the lesser touted additions to iOS 5 was the ability insert emoticons (called emoji) on the iphone in imessage and texting to other iOS devices. Technically this was available before, but you had to install sketchy apps from the app store and do some light messing around with the OS. Now the process is super simple and apple approved.

Basically you now get a second keyboard that lets you insert smiley faces, or other symbols in your texts.

 

In order to enable this feature there are a few really simple steps. Go to your Settings App. Pick “General”. Scroll down and choose “Keyboard”. Hit “International Keyboards”. Now, click “Add New Keyboard.” Scroll down and pick “Emoji”. That’s it!

Now to use it, go to your iMessage app. There is a globe in the bottom right. Tap that and you get the emoji icons. Tap again and you go back to your normal keyboard.

CES 2012 Predictions

Three simple predictions regarding CES this year.

1. Ultrabooks are going to explode.

PC makers are seeing all the attention that Apple’s Macbook Airs are getting. They are all going to jump on the thin and light form factor.
2. Google TV gets a refresh and becomes ubiquitous
The first iteration of Google TV was a dud. However, this was largely because content providers blocked it from doing anything substantial. Plus, there were only a few partners. Instead many manufacturers tried to create their own “apps” for their televisions. However, this is expensive, and as each content provider changes their features it gets increasingly costly to code and provide support for these apps. Now that Google has allowed android apps to run on Google TV, many companies see it easier to just offload this part of their TV to Google. So, for a very cheap addition of software storage, many TVs will add Google TV as a feature. It will be everywhere because of how simple it will be to add.
3. Windows Phone gets a big push
There are rumors everywhere about how much Microsoft is paying to push Windows Phone lately. With their Nokia partnership it is getting even more intense. Microsoft really wants to increase their marketshare. And they are finally understanding they need to provide incentives to carriers and sellers to push their phones over Androids and iPhones. CES will see a big lineup of phones and feature announcements, but you will really see a big ad campaign push throughout the year.

HTC Titan Windows Phone Mango 7.5

I recently won an HTC Titan Windows Phone from a contest on GDGT. If you are a gadget geek and don’t know about GDGT you should check them out. Its a community supported gadget review and information site.

I was happy to win this particular device because I have heard really great things about Windows Phone since Microsoft scrapped the old Windows Mobile and went with the new Metro UI design. However, I’m so tied into the Apple iOS world that I didn’t want to spend my own money (and burn a 2 year contract) to test it.

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HTC TITAN

The phone itself is a flagship device. The HTC Titan lives up to its name – it has a giant 4.7 inch screen. It dwarfs the minuscule-by-comparison iPhone, which comes in at 3.5 inches. I really appreciated the extra screen real estate. When watching video or even scrolling around apps that are image heavy like maps or photos, it was really nice to have a big screen. I did run into that situation where it might be too big to the point of bad usability at specific times. It fit in my pocket fine really, but when I would need to use it with one hand it was difficult to hit the power button on the top and then slide to open at the bottom, or hit the volume button on the right while holding the phone with my left hand.

The phone was not onerously heavy either. In fact, because it OS longer than the iPhone, the weight is distributed and not compact in the hand. Therefore it actually feels lighter to hold. It does this without feeling cheap, despite being plastic.

On a side note – I don’t think Apple magically determined 3.5 to be the easiest form factor for usability in one hand. 3.5 was quite large when the original iPhone came out. I think they simply haven’t gone larger because they don’t want to fork developers who would then have to create a new version of apps for a larger screen, and then have a legacy version for old devices.

The phone performed quite well. It has a nice 1.4 processor, which is only single core because of Microsoft’s OS limitations, but you don’t notice it at all. And one of my biggest complaints – loudness – was not an issue on this phone at all. The speaker phone was fantastic. And it has a great feature where if you turn the phone on its face while on a call, the speakerphone comes on automatically. This is a nice touch and something I miss on my iPhone.

Having a large screen was also helpful while typing. We are all familiar with autocorrect’s shortcomings. With a larger screen, the keys are also larger and I found myself making fewer typos.

The Titan has an LED, another nice touch that many Androids have and somehting that I wish Apple would incorporate. However, the Titan’s LED was not utilized as it could be. It only showed charged status and missed calls. No voicemail indicator, no missed email or text indicator. Weird. Like a good idea not executed fully.

One note I found interesting – Microsoft still insists its phones all have 3 physical buttons. A search, back, and Windows button. Android recently moved to a completely buttonless design, and Apple has for long had one home button and nothing else. I will be curious if Windows Phone follows suits, or stays the course with their design choice.

The HTC Titan does not have expandable memory. This means you get the 16GB that come built into the phone, much like the iPhone model of memory design. Windows Phones had expandable memory when they first came out, but as of late this option has gone missing, so it is not an unusual decision. This limited memory didn’t seem to be a problem for me, as even after I installed all the apps I wanted, I still had 90% of my memory left. Whether this is because Windows Phone apps are more efficient in their storage use, or there simply aren’t as many available I am not sure where to place blame/praise.

The one shortcoming understandably is the battery. I could not get through a day with light to medium use with one battery charge. Likely this is due to the large screen. Windows Phone does have a nice feature called “battery saver” that nicely turns off some features when your battery is very low so it doesn’t completely die. This is a nice automated feature that replicates a manual process users of other smartphones have to do when they get the dreaded “10% battery” warning like turning off push, gps, and others in the background unless you use an app that needs it.

Windows Phone

The HTC Titan came with the latest version of Windows Phone – 7.5. I will say, Windows Phone is a very visually appealing OS. I prefer the look of it over iOS. It has a nice way of integrating widget-like functionality of android without the clutter. It also has a nice way of feeling personal. Your favorite photos make up the wallpaper in the photos app. Album covers make up the wallpaper of the music apps. Your friend’s social network profile pictures populate the contacts app (called “people”) in Windows Phone. It’s very good at making you feel like the phone is a part of your personal life.

Setup

The OS makes set up a breeze. Much like Android makes you log in with a google email account, or Apple likes you to set up an iCloud account, Windows Phone uses Windows Live accounts. Most people roll their eyes here, but I bet you there are a ton of people with Windows Live accounts from using their PCs, more than there were MobileMe accounts, or even people with Gmail accounts. Plus, while the Windows Live interaction is useful, if you don’t use their services, it is very easy to simply log in from a Google account and use it for contacts, email and calendar.

The phone did come with some crapware apps installed. A few AT&T for pay apps for navigation, radio, etc. This is similar to many Android phones that come with trial games or pre-installed apps. However, unlike most of those Android phones, these apps were easily uninstalled without needing to root or hack your phone.

Microsoft insists users use their Zune software to sync with PCs. The fact that you can’t simply plug in and drag files over is strange, but I have a feeling it is because they want more people to use the Zune software, and maybe buy music and movies through it. However, much of its functionality is just redundant with Windows Media Player. The nice thing is that, like with iPhone, while it is an arguably better experience if you sync, you don’t HAVE to. Really all you need syncing for with Windows Phone is a backup and to sync music and media from the computer. Everything else is in the cloud.

OS

Microsoft’s OS really differs from iOS and Android in how you get things done. While the other mobile OS’s are app focused, Win Phone tries to put most of its functionality in the OS itself. For example, Windows Phone has a “Me” tile and a “People” tile. The Me tile allows you to see any social network activity involving you – like when someone tweets you, or posts a facebook photo. This all happens outside of those “apps” and instead can be done in the Windows Phone Me App. Same with People. you get a list of your contacts, which you can choose to email or call, but you also can see all of your social network news feeds from all your contacts together in the app. Instead of being app-centric, Windows Phone focuses on bringing all your networks together in one mesh.

When Windows Phone first launch, Microsoft’s ads focused on these features allowing you to stop staring at your phone and getting back to the real world. What I found in normal use was kind of the opposite though. Because these Microsoft apps are dependent on the features being coded into the OS, some things are missing. For example, you don’t get notified of Direct Messages in twitter. And notifications don’t work like I’m used to in Android or iOS. You don’t get a ping for every mention. And the twitter app doesn’t do notifications at all! So, in addition to constantly turning on the phone to check the Me tile, I also have to go open twitter to see if I get any DMs. I felt like I was actually checking social media MORE often.

I think it really comes down to how you use social media. For me, I post often, but I also use it to communicate. So, I’d rather have my phone passively on me, then ping and notify me when someone interacts with me. Windows seems to prefer to leave you alone, but when you check immerse you in everything. It’s a decision you have to make about active v passive, and if you prefer setting aside a time for social media, but getting it done very efficient during that period – go Windows Phone. If you prefer to react at a moment notice, but individually perhaps Android or iOS is a better choice.

However, like the integration of social media, there are other nice touches where things are integrated nicely throughout Windows Phone. The photos/camera app allows different apps to create a hook and be added to a list of choices for where to share photos. This is very similar to Android’s “share this” jump list. For example, when I wanted to share a photo, I could share it on Flickr, Twitter, Facebook, Email, Text, WordPress, evernote, and skydrive. Any app thats wants this functionality can just use the API.

Similarly, the contacts integration is the one software feature I most want Apple to integrate. Once you connect the OS to all your social networks, the OS then combines your contacts across those networks and so the contact on your phone show their last facebook update, their twitter handle and any contact information from their Google, LinkedIn and facebook profiles. Really nice way to fill out your contacts for people you don’t have addresses for. And their photos update whenever they change their facebook photo. Really nice touches.

There are some small polish quirks that I found annoying. When there is a field to enter your email address – like when you log into many of these apps for the first time – sometimes you get an email specific keyboard, complete with @ sign. Sometimes you get the normal keyboard where you have to hit the symbol key to get to the @ sign. Likely this is a developer issue where some just aren’t using the “email field keyboard” string, but it give you the feeling that developers have a mentality of not caring about developing with as much care for this platform as others and are just putting something out.

I also could not figure out how to scroll to the top of a page quickly, like when you tap the icon bar in iOS. I would have to annoying scroll scroll scroll to get to the top of a long web page. It is small things like this that spoil iOS users.

Apps

The most common complaint about Windows Phone is the lack of apps in the marketplace. This is kind of a tired argument now. There is a thread of truth to it- the Windows Phone app universal is certainly not as robust as Android’s or iOS. However, most popular apps are on there. Microsoft has provided plenty of incentive to developers to create apps for the platform. Practically all of my most used apps were available – Amazon Kindle, eBay, ESPN, Evernote, Facebook, Fandango, Flickr, Flixster, Foursquare, Groupon, IMDb, Kayak, Netflix, NYtimes, ShopSavvy, Spotify, Twitter, Weather, Yelp. There are admittedly some glaring omissions – Pandora and CNN for example. These I consider apps that everyone has on their phone, and it is unforgivable to not have. But, as I said, almost all are on Windows Phone now.

Where apps really come across as lacking are in two situations – 1) that one midsize app that isn’t hugely popular but you use very often and can’t live without, or 2) those small apps that some guy makes in his basement. The first case I’m talking about things like the Starbucks app. Both Android and iOS have this app that lets you pay using your phone. Its annoying, but not a big oversight to not have, as not that many use it. Another would be Songkick that tells you about local concerts based on artists you listen to. Personally, I can’t use this phone without a good Google Voice app, and the third party solutions available just don’t cut it.

The second example is something like my Movember app that I used when raising money for charity in November. These latter small apps are just examples of situations where a developer has limited resources and is going to go with the platform that satisfies the most users. Microsoft can’t do much about this. Another example of this are small community banks. My stepmom uses a small community credit union, not a national bank. But they have an iPhone app. Not a mobile website, an actual app. They don’t provide one for the other platforms, because with their small number of customers it just wouldn’t make sense to serve those 5 people with Windows Phones. And it would be hard to convince my stepmom to switch if you told her she would be losing that functionality.

Sometimes, apps aren’t available, but that is ok because the OS provides the functionality itself. There is no Shazam app – but you can do the same search by doing a voice search in Bing and just playing the song. I didn’t need a panorama app because the camera has that functionality built in. There is no dropbox app, but Microsoft’s cloud storage solution, SkyDrive is nicely integrated and free. This continues that trend of the OS replacing many of the functions of individual apps and trying to be easier and quicker to use. Again, it relies on Microsoft to keep up the pace of advancement though.

So, for the most part, the apps are there. The problem comes in with them being updated with new features or having limited functionality. This is where Microsoft being a third place also-ran is most obvious. Developers want to bring their features to the most users first. For example, Flixster doesn’t have UltraViolet support, while its iOS counterpart does. Yelp doesn’t let you review restaurants in the app. It simply betrays the feeling that developers think of Windows Phone as a third priority.

Microsoft kind of straddles the line between Android’s open platform and Apple’s closed curated one. One of the weird negative quirks that carries over from Android’s marketplace is the number of weird fake apps. I ran into MULTIPLE fake apps made by some random programmer. Many fake “HBO” “TED” and “CNN” apps. Annoying and potentially dangerous. One of the weird characteristics carried over from the Apple store is that the “big 3″ games (Angry Birds, Fruit Ninja, Doodle Jump) are paid apps in Windows Phone Marketplace. This is similar to apple’s pricing for these games. But on Android they are free with ad support. Strange decision for those developers to make.

In the long run, Microsoft’s next desktop operating system – Windows 8 – is taking a lot of design cues from Windows Mobile’s Metro theme. I have to think developers will develop for an OS that has 90% of the market. My prediction is that many will port their apps over to Windows Phone pretty easily, you will see the Marketplace explode at that point, and this fault will be a non-issue.

Conclusion

The HTC Titan is a great phone. It has changed my mind that big phones are unwieldy. It was nice having a big screen to watch videos and see pictures on. If the battery could be improved, I would be interested in a large screen device next time I’m shopping for one.

Windows Phone is a beautiful operating system. It has a different method of user interaction that is task focused instead of app focused that can appeal to users. While it is lacking polish, it certainly is a great system that competes neck and neck with Windows Phone. The issue is that with Microsoft coming into the game so late, its hard to convince users to switch after they have invested in an ecosystem – buying apps and accessories, investing time and effort to using another system already.

If I was buying a smartphone for the first time, I would definitely be tempted by Windows Phone. It is easy to understand and efficient for someone who uses social media in a certain way. Microsoft has done really well when they feel like they are the underdog. The Xbox came into a market dominated by Sony and Nintendo and has completely turned the tables. I get the feeling they really are thinking about usability on a level like Apple with their “People” tile and also technology like the integration of cloud service like Google. The question is timing, and did they come in too late. Microsoft has money to burn and (again like they did with the original xbox) is not afraid to spend in order to support a new platform. I am hoping it develops into a robust and popular system.

How Apple TV Should Work

The rumor mill has been pulling overtime shifts with reports that Apple is really focusing on making Apple TV a priority. Many suggest this to be a brand new TV. However, I think that is misguided, mainly for the reasons Gruber and others have pointed out. Namely that people don’t replace their TVs very often. And an Apple TV wouldn’t be cheap. People who are nerds and would be interested in paying the premium for an Apple branded TV probably have already spent good money on decent flat panel TVs recently and aren’t looking to upgrade any time soon.

I think Apple should instead relaunch Apple TV the service. Just like the iTunes store and music, it is far more effective to provide a good solution for distributing material and just collect fees. This is how I envision Apple TV should work.

Instead of launching a cable network or a hardware TV, Apple needs to address the problems people have with their current cable company. Chief of those complaints is paying for channels no one watches.

Apple should launch a rebranded “Video Store”. Much like their Newsstand app, it will focus on specific content that is delivered automatically and presented in a central location. Content providers can then make Video Store compatible apps that users open and stream their “channel”. So, in Newsstand, I subscribe to GQ. Every month the latest GQ issue is downloaded to my iPad. I’m notified and the cover changes in the Newsstand. Whenever I’m ready, I open the GQ app and read it. I’m able to pay my subscription through iTunes using the same account I use to buy apps. Simple.

The Video Store would be similar. I could have the HBO app downloaded. I pay a set amount per month for the subscription and open the app when I’m ready to watch. Let’s say I don’t want to pay for all of AMC. I could simply buy the “Mad Men” subscription, and every week when the latest episode comes out, it shows up available to stream on my device.

This doesn’t sound groundbreaking, but it gets to two issues. First, is the universal cord cutter wish of “a la carte” cable choices in subscriptions. Second, it gets around the storage issue of buying episodes in iTunes and having to sync your device to download them. These video files take up huge amounts of space, so it is far easier to put all that server space Apple bought in NC to use and just stream on demand to subscribers. We can see Apple is already doing this with the current version of Apple TV, allowing you to stream episodes you have previously downloaded.

It also allows users who complain about live sports and news to get that content as well. The CNN app streams live CNN and you can subscribe to MLB at bat or NBA Season Pass. The content providers could still get paid – and get it directly from users instead of charging fees to cable operators.

Obviously, it is also necessary to get the content on television screens. Apple should utilize the standard that they already put right in front of our noses – Airplay. So, for those who only want to use Apple for TV – buy an Apple TV plug it in your screen of choice, and subscribe. For those on iPads and iPhones, you can subscribe on your device and “push” to your device the shows you want to watch. This is a key point, because suddenly your television and video content becomes truly mobile. No longer do you have to be home scrolling through your DVR to watch last week’s episode of Community. Now you can catch Boardwalk Empire at the gym and then How I Met Your Mother when you get home on the big screen.

This appeases complaints that content is too locked down in current offerings like Hulu with “PC only” restrictions. No longer do you have to hope that the episode you missed three weeks ago is still on Hulu, or that the one you missed last night is available on Fox.com only after a week has passed.

Will this work? If anyone can do it, it is Apple. They were the only company that could push the music companies into online distribution. Now with even more clout, they might be ready to gently guide the video content companies toward the future.

Difficulties of Copyright

Admittedly this title is a bit of link bait. Most people will click this post thinking I am going to go on a rant of how stupid and difficult copyright law is. But I’m not.

Instead, I’m going to point to an example of why it is important and necessary and that it is difficult because it is very hard to be an artist and make a decent living by selling your works when we live in the age of the internet and easy copying and distribution.

Louis CK is a fantastic comedian. He was wildly popular as a “comedian’s comedian” for a long time during the early 2000s, but is finally getting some big recognition. Check out his early hour long HBO comedy specials, or his FX show “Louie”.

Many don’t know that he actually directs, shoots and edits “Louie” himself. He has explained how he puts it all together on his own mac which lets him express his creativity and keep his budget low or allow him to use it on other things, like a freaking helicopter in the pilot.

Anyway, he recently decided to put out his latest stand up special out on video using his website as the distribution method. And, he is doing so against lots of strong opinions that he is being dumb. See this disclaimer on his own website:

To those who might wish to “torrent” this video: look, I don’t really get the whole “torrent” thing. I don’t know enough about it to judge either way. But I’d just like you to consider this: I made this video extremely easy to use against well-informed advice. I was told that it would be easier to torrent the way I made it, but I chose to do it this way anyway, because I want it to be easy for people to watch and enjoy this video in any way they want without “corporate” restrictions.

Please bear in mind that I am not a company or a corporation. I’m just some guy. I paid for the production and posting of this video with my own money. I would like to be able to post more material to the fans in this way, which makes it cheaper for the buyer and more pleasant for me. So, please help me keep this being a good idea. I can’t stop you from torrenting; all I can do is politely ask you to pay your five little dollars, enjoy the video, and let other people find it in the same way.

Sincerely,
Louis C.K.

Already he is admitting it is almost futile to fight pirates who are going to steal his material. It is rare to see an artist address it so openly. Normally, they want to appear cool to their audience, so they let the distribution arm take the heat of enforcement.

In order to make a living, an artist needs to sell their work. But in order to do that in a digital world, it takes money and requires technology that restricts easy usage. That makes the product cost more.

Louis CK is in a unique position because no one (other than his kids) rely on the profit from this experiment. If it fails there is little risk of big loss. But, when a big media studio makes a film requiring a director, several writers, actors and technical experts like editors to pull together the risks of putting something out without protections are far too great.

I would also argue that people feel worse when it feels like a more direct stealing of a piece of work. When you illegally download this special you are very aware you are taking money from Louie. When you download the latest studio film from some faceless corporation it is far easier to rationalize that no one is getting hurt.

Edit: A few days later and Louie’s experiment seems to have paid off. He has sold many copies. However, I still argue this is an outlier. Giant media corporations couldn’t pull this off, for exactly the reason I articulate in the last paragraph above. And Louie agrees:

Fascinating, wide-ranging group interview with Louis C.K. On piracy and bootlegging:

To steal from someone and not feel bad, you either have to be a sociopath or view the act differently. One way is to remove “Someone” from the equation. You’re not stealing from a person. Big companies do a lot to help people view them as less than human. I heard a speech by Noam Chomsky who said that corporations are like super humans. They cannot be hurt like a human can and they never die. They are not susceptible to scrutiny or accountability. This makes them more profitable. If companies want to enjoy these benefits to some degree they have to live with what else comes with being not human. You miss out on compassion, forgiveness, camaraderie, empathy, trust all kinds of shit.

Pure Google Experience

Google is in the midst of releasing the 4.0 version of their mobile OS, Android. As with all of their releases, many of their older legacy devices that have come out even in the last few months won’t be upgraded to the latest version. This means you could be stuck with a phone your purchased in July that you will have for 2 years on contract that will be stuck with an older outdated OS that can’t take advantage of new features, and likely won’t be able to run some apps that need the new 4.0 code.

This is largely because Google makes the OS software, but not the phone hardware. It licenses it out to third party manufacturers like Samsung, HTC and Motorola to put on phones. However, each manufacturer likes to add special code on top of Google’s. While they aren’t explicit in explaining this, they likely do this to differentiate their products from competitors. How else does Samsung make their 4.3 inch 16GB 4G smartphone different from Motorola’s? This takes time, money, and effort to code, and in many cases it doesn’t make business sense to do so. (See Sony’s explanation of the process and you get an idea of the onerous task)

Google has made a habit of releasing a clean version of its operating system on one phone with each new release. They call these the “Nexus” devices. They convince one manufacturer to release a non-messed-with version of the new phone in exchange for getting early access to the Operating System code. Tech savvy users who refuse to go to Apple flock to these devices because they are guaranteed to get upgrades first and are the best user experience in the Android world. (I find it funny that these devices are the most Apple like with Google operating with the most control of putting out a unified hardware and software experience)

The question is why more manufacturers don’t just put out clean pure Google Android versions of phones? What should stop Motorola from simply releasing a no add ons version of one of their phones? I think they fear the same thing that is happening to the Android Tablet market – with just specs to compete on, its a price war to the bottom, destroying profits. In fact, it is the Amazon Kindle fire Tablet – which uses a heavily customized version of Android – which is winning in that market.

But, this shouldn’t stop a small second tier manufacturer from releasing “pure” phones. It would save them a lot in programming to not need software coders, so they could operate on a leaner budget. These smaller OEM manufacturers simply make cheap phones that are re-branded anyway. HTC started off this way, making windows smartphones branded as “Verizon” phones, before establishing themselves as a brand upon themselves. Huawei is in the process of following that same path now.

Specs Don’t Matter

Post from TechCrunch has summed up what has been true about the computing and smartphone world for a few years now: Hardware Specs, like how fast the processor is, or how much RAM the machine has, etc, don’t really matter any more.

As computers have gotten faster, and more work is done over the web, the importance of the speed of your processor has mattered less, while your bandwidth has greater impact. The world of specs and having the best computer is limited to a few niche markets now: video editors, gamers, and enthusiasts.

I draw an analogy to cars. No one really cares about horsepower or torque anymore. When someone buys a car they look at dependability, status, and comfort. With tech its not about mghz and RAM, its about realiability, status, and ease of use.

 Lagely it comes down to consumerization of tech, which takes it out of the geek purview. This has been the trend over the decades moving computing from hobby to something everyone does.
This has a greater impact on how you can compare machines as well. As mentioned in the article, when all machines run the same OS (Windows or Android) they all have the same experience, so you rate them on specs because thats how you can differentiate. With different operating systems, you can critique them on less tangible things like user experience, ease of use, dependability.
The problem with sticking with the spec war is that it is a race to the bottom. Just like how PC prices have plunged and profits are low – see HP recently discussing leaving the PC market – in a world of everyone having the same interface, you just have to make the fastest machine at the lowest cost. This is devastating to the general marketplace for businesses. Arguably, it is even bad for consumers, as little innovation can happen since there is a small profit margin.
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